Building software is only half our job at heva. The other half is understanding the real lives of the doctors and staff who use it. Numbers tell one story, but body language, clinic rhythms, and casual side‑comments often tell the rest. So last week we left our dashboards behind and spent five days on the ground in Mexico City.
Why We Went
We went to Mexico City to understand the real challenges that healthcare providers face in their daily operations. While our software can solve many problems, there's no substitute for seeing workflows in action and hearing unfiltered feedback from the people who use our platform.
What We Actually Did
- Breakfast before sunrise – One provider could only meet before patients arrived, so we shared coffee at 8 a.m.
- Coffee runs across town – Two providers invited us to their offices. Each trip meant forty minutes of traffic for ten minutes of conversation—but those ten minutes were face‑to‑face.
- Dinner with a doctor and his spouse – Away from clinic lights, we heard the unfiltered stories about hiring struggles and after‑hours admin work.
- A small networking dinner – We gathered several providers around one table to trade notes on international patients and administrative pain points.
None of these moments will show up in our CRM as a closed deal—at least not yet.